Full Shopify Setup for “In Velvet Red”
We created an immersive online experience for In Velvet Red, a romantic beauty brand inspired by café rituals, soft glam, and cozy self-expression. From brand tone to product presentation, every detail was designed to feel like a warm sip of something sweet.
UX-First Layout
Designed with gentle pacing and high readability for a calm, guided shopping experience.
Custom Product Templates
Created 3 templates: Standard, Café Lookbook (lifestyle-heavy), and Velvet Favorites (best sellers).
Brand Voice & Visual Identity
Developed a poetic, café-inspired tone of voice and curated soft rose, wine, and cream tones throughout.
Flexible Homepage Blocks
Built drag-and-drop sections in Shopify to make it easy for the owner to update banners and featured products
In Velvet Red Gallery
Showcasing homepage, product cards, and mobile views — inspired by velvet textures, soft lighting, and natural tones.
Project Goals
Set This Beauty Store Apart
To bring a romantic, sensorial shopping experience to life — blending functional e-commerce with an editorial, cozy-luxury feel.
What We Did
How We Brought the Store to Life
Immersive Brand Experience
From the first scroll to checkout, the store reflects the softness and storytelling behind every lipstick and skincare item.
Product-First Strategy
IWe elevated each product with subtle motion, elegant naming, and intuitive categorization.
Content Strategy
Blog posts, banners, and CTA copy were crafted to feel like whispers of beauty advice over coffee.
Client Feedback
hey brought my vision to life exactly as I dreamed it — cozy, elegant, and totally unique. The brand voice and layout feel like me. I love that I can manage everything so easily now.”
— Angela, Founder, In Velvery Red